So, my friends, what would I do if I had the chance to run the services business in Nokia? I am not claiming to be Chef Ramsay, but using his approach I would keep it simple and play to core strengths.
How would I (or he) do this?
- Deep clean the kitchen - get rid of rotten ingredients and spring clean the organisation. This is not about reorganisation, it is about making sure that the facilities, skills and tools you have are the right ones
- Reduce the items on the menu - I would focus all my application development efforts on creating the most advanced, easy-to-use browser possible. All other applications are just noise.
- Have ONE thing you are known for - I would kill the concept of "syncing" - I have a connected device - it should be "live".
- Focus on the customer - Forego the brand on occassions to give consumers the choice of the supplier they want to use (carrier or device manufacturer)
If they did this, Nokia would, in one swoop, change the focus of the company from an on-device experience, to an on-web experience. Right now, they are straddling - and straddling is not good. Live devices, mean live services. Customer choice means having to offer something more than the generic and focusing on the one thing that makes you famous will have customers flocking to you.
So, dear readers, if it were you, what would you advise Nokia to do?