Hill+Knowlton

Hammerkit worked together with Hill+Knowlton to create a Social Media Conversation Aggregator site that utilizes popular social media services in a fresh and innovative way.

Client Challenge

Create a destination site for young people to raise interest in all aspects of working in and enjoying our forests.

Solution Description

A new web application template developed to aggregate the conversations about the forest on social media services and bring them together to intensify the discussion and improve engagement. Making it easy to share thoughts, ideas, images, video and audio via services such as Twitter, Facebook, Flickr and YouTube.

Solution Benefits

The social media conversation is now collected under the Metsäpuhuu brand and makes it easy for users to get a great picture of all activities on the web. The client increased engagement and its digital footprint as more users uploaded content via the service to sites like YouTube.